In Partnership with the World Land Trust

Cycle For Change, cycling the UK Coastline to Protect Primary Rainforest
James Wragg's mission to cycle as far as he can, solo, around the UK mainland coastline,
on a plant-based diet, in winter.
In Partnership with the World Land Trust
James Wragg's mission to cycle as far as he can, solo, around the UK mainland coastline,
on a plant-based diet, in winter.
"This journey is way bigger than me, I'll need all the support I can get along the way and I'd love to include anyone who wants to get involved!" -James
Over December and January, James will attempt to ride as far as he can around the UK mainland coastline to raise funds for the World Land Trust.
He'll be cycling alone but with the inspiration and motivation of those who follow the project to spur him on.
Follow James on social media, send him a message of support and encouragement, offer a garden to camp in or even a sofa for the night, brew him a coffee on the way or just wave and cheer as he goes past!
On a blustery, rainy Saturday at Southwold Pier in Suffolk, straight into to jaws of Storm Arwen, James began his epic journey and things didn't get much easier!
With 2 months booked off work, no set finish date and no planned accommodation James embarked on a journey like no other. A journey that would take him through rain, hail, gale force headwinds, steep hills, gravel tracks, mud, sleet, cities, villages, farms, snow, ice, closed seaside resorts, caravan parks, hotels, industrial estates, mountains, valleys, sunsets, darkness, injuries, home sickness, mechanical failures, hilarity, depression, joy, misery, sweat, tears, doubt, pride, near hypothermia and even a second international pandemic! Regardless of the conditions James ploughed on, covering 2030 km over 40 days!
The support from the public has been incredible with countless offers of accommodation, support and advice as well as hundreds of donations which reached an incredible final total of £8149 !
This will help World Land Trust to purchase, protect and preserve over 67045 msq over rainforest in Laguna Grande, Guatemala.
What next? For now James will be taking a well earned rest from cycle-touring, spending some time with his family, letting his knees recover, returning to work and getting used to normal life once again.
Is this the end for Cycle For Change? For now, yes, but in the future? We'll just have to wait and see. James has a few ideas up his sleeve and some unfinished business on the coastline so who knows what he's planning next!
"A huge thank you to everyone who supported, in so many different ways, it wouldn't have been possible without you. I thank you all from the bottom of my heart." -James
Click on the link to the right to read the World Land Trust's article about James epic journey...
An Outdoor Education instructor, father and husband with a passion for environmental change and a lifetime of cycling experience.
From paper rounds, to trail riding to cycle commuting and simply messing about with mates. Riding bikes has always been a constant in James's life.
After 20 years of working in the outdoors James felt there was s
An Outdoor Education instructor, father and husband with a passion for environmental change and a lifetime of cycling experience.
From paper rounds, to trail riding to cycle commuting and simply messing about with mates. Riding bikes has always been a constant in James's life.
After 20 years of working in the outdoors James felt there was something missing, something he could do that made a positive impact.
"My life and career has always revolved around the natural world. It has given me so much over the years and now I want to give something back" -James
"I knew I could ride a bike, I knew I loved the British coastline and knew I wanted to do something big. I figured I could simply pick a point on the coast, keep the Ocean on my right and just keep peddling! It had all the hallmarks of a
home-grown, classic,
(if a little eccentric), British adventure
Also, it had virtually no carbon impac
"I knew I could ride a bike, I knew I loved the British coastline and knew I wanted to do something big. I figured I could simply pick a point on the coast, keep the Ocean on my right and just keep peddling! It had all the hallmarks of a
home-grown, classic,
(if a little eccentric), British adventure
Also, it had virtually no carbon impact , it's just me and my bike, which for an eco-challenge was absolutely perfect.
I could have done it in the summertime but that felt too much like a cycling holiday, I couldn't ask people
to sponsor that!
It needed to be a challenge!
The great British winter, December and January, whilst being awful timing for a bike ride, made things a bit more challenging and more exciting!
Besides, it's only British Winter,
how hard can it be?"
-James
Climate change is real, it's happening already, but it isn't too late to make a positive change.
The World Land Trust are an amazing charity with a very simple mission, to buy, protect and preserve land which is under threat. Primarily rainforest. This is one of the most effective ways that we can fight back against climate change.
All fun
Climate change is real, it's happening already, but it isn't too late to make a positive change.
The World Land Trust are an amazing charity with a very simple mission, to buy, protect and preserve land which is under threat. Primarily rainforest. This is one of the most effective ways that we can fight back against climate change.
All funds raised by Cycle for Change will be donated directly to the World Land Trust to preserve the Laguna Grande nature reserve in Guatemala, helping to protect and preserve a 4000 hectare area of primary rainforest.
To reflect his determination to be as ethical as possible, all James's nutrition will be plant based, with as little single-use plastic as possible and all brand partners are carefully chosen as the echo James's environmental ethos.
Since its foundation in 1989, World Land Trust has funded partner organisations around the world to create reserves and give permanent protection to habitats and wildlife.
To date, WLT has helped secure more than 2,222,247 acres of threatened habitat in 20 countries.
World Land Trust's Lead Patron,
Sir David Attenborough
Follow James on social media for news and updates!
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