In Partnership with the World Land Trust
Cycle For Change, cycling the UK Coastline to Protect Primary Rainforest
James Wragg's mission to cycle 4000 miles, solo,
around the UK mainland coastline,
on a plant-based diet, in winter.
Supported By
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Cycle for change
The Challenge
"This journey is way bigger than me, I'll need all the support I can get along the way and I'd love to include anyone who wants to get involved!" -James
Over 2 months, James will attempt to ride as far as he can around the UK mainland coastline to raise funds for the World Land Trust.
He'll be cycling alone but with the inspiration and motivation of those who follow the project to spur him on.
Follow James on social media, send him a message of support and encouragement, offer a garden to camp in or even a sofa for the night, brew him a coffee on the way or just wave and cheer as he goes past!
What is Cycle for Change?
Who is James Wragg?
Why cycle the UK, and why in Winter?
Why cycle the UK, and why in Winter?
An Outdoor Education instructor, father and husband with a passion for environmental change and a lifetime of cycling experience.
From paper rounds, to trail riding to cycle commuting and simply messing about with mates. Riding bikes has always been a constant in James's life.
After 20 years of working in the outdoors James felt there was s
An Outdoor Education instructor, father and husband with a passion for environmental change and a lifetime of cycling experience.
From paper rounds, to trail riding to cycle commuting and simply messing about with mates. Riding bikes has always been a constant in James's life.
After 20 years of working in the outdoors James felt there was something missing, something he could do that made a positive impact.
"My life and career has always revolved around the natural world. It has given me so much over the years and now I want to give something back" -James
Why cycle the UK, and why in Winter?
Why cycle the UK, and why in Winter?
Why cycle the UK, and why in Winter?
"I knew I could ride a bike, I knew I loved the British coastline and knew I wanted to do something big. I figured I could simply pick a point on the coast, keep the Ocean on my right and just keep peddling! It had all the hallmarks of a
home-grown, classic,
(if a little eccentric), British adventure
Also, it had virtually no carbon impac
"I knew I could ride a bike, I knew I loved the British coastline and knew I wanted to do something big. I figured I could simply pick a point on the coast, keep the Ocean on my right and just keep peddling! It had all the hallmarks of a
home-grown, classic,
(if a little eccentric), British adventure
Also, it had virtually no carbon impact , it's just me and my bike, which for an eco-challenge was absolutely perfect.
I could have done it in the summertime but that felt too much like a cycling holiday, I couldn't ask people
to sponsor that!
It needed to be a challenge!
The great British winter, December and January, whilst being awful timing for a bike ride, made things a bit more challenging and more exciting!
Besides, it's only British Winter,
how hard can it be?"
-James
Why an environmental charity?
Why cycle the UK, and why in Winter?
Why an environmental charity?
Climate change is real, it's happening already, but it isn't too late to make a positive change.
The World Land Trust are an amazing charity with a very simple mission, to buy, protect and preserve land which is under threat. Primarily rainforest. This is one of the most effective ways that we can fight back against climate change.
All fun
Climate change is real, it's happening already, but it isn't too late to make a positive change.
The World Land Trust are an amazing charity with a very simple mission, to buy, protect and preserve land which is under threat. Primarily rainforest. This is one of the most effective ways that we can fight back against climate change.
All funds raised by Cycle for Change will be donated directly to the World Land Trust to preserve the Laguna Grande nature reserve in Guatemala, helping to protect and preserve a 4000 hectare area of primary rainforest.
To reflect his determination to be as ethical as possible, all James's nutrition will be plant based, with as little single-use plastic as possible and all brand partners are carefully chosen as the echo James's environmental ethos.
A World Land trust project
Who are the World Land Trust?
Since its foundation in 1989, World Land Trust has funded partner organisations around the world to create reserves and give permanent protection to habitats and wildlife.
To date, WLT has helped secure more than 2,222,247 acres of threatened habitat in 20 countries.